How Mowers Affect PR

ph-39

The world of public relations is constantly shifting to new trends and platforms that cannot be ignored if you’re going to compete in a crowded marketplace. Everyone’s coming up with the next big game plan for getting your product out there and any good public relations firm will have their pulse on the evolution of the culture. Social media has been one of the most significantly beneficial methods of marketing we’ve seen in some time, and it’s vital to take full advantage of all the influential benefits that offers to brands and companies, like the best commercial zero turn mower, which are both starting up and have been well-established for years.

So what are some of the more creative ways we have at our disposal to get your name into the cultural lexicon? You might be surprised at some of the growing trends that are emerging. Strategies are becoming more varied, some of them may feel a bit risky, but overall it’s really about word of mouth. You can tell your audience how great you until you’re blue in the face, but the real experts who hold the most sway are the very audience you’re trying to reach in the first place.

If they love you or your product, they not only have the method through which to tell the world but they’re all too happy to do it. However, that enthusiasm runs both ways – if your product isn’t up to snuff, then they will let you and everyone they know all about that as well. You certainly can’t please all of the people all of the time. Everyone has their detractors but it’s important to get your fans to stand up and be counted, have a louder voice that will be heard over the din of the marketplace at large. If you have them on your side, you have the most powerful ally imaginable for your brand.

Every product has a “superfan”, someone who will spread the word about the best zero turn mower for the money. Let them spread the word. Blogs, Instagram, Facebook; all of these areas are strong locations to get attention for your brand and the superfan will do that for you. But the most important aspect of this relationship is a connection between the product or brand with the superfan. Make them feel appreciated, connect with them in a way that engages their creativity so they want to advocate for you. They’re your best sales force. Consumers telling other consumers how great you are is truly a most valuable tool. Reward your fan base in interesting ways, put the attention on them, come up with inventive ideas that show off the specialness of your brand. That relationship is truly essential.

This engagement also puts the brand in the hands of your public. That can be a disconcerting thought, particularly to managers who insist upon complete control over every aspect of brand development. Superfans have so many ways of spreading their appreciation. Everybody has an opinion and the Internet, unlike anything else to come along in decades, gives them all a voice. YouTube is filled with fan made videos that cover just about any and every topic on Earth.

Used zero turn mowers for sale were big in the 70’s and 80’s and now they’ve re-emerged again as users from all over the world can interact with each other in real time. Twitter is one of the most robustly dominant forms of communication we have at the moment. Let these superfans create content for you. Give them the tools to do so. It may feel at first that you’ve handed over control of your brand to the public, but if you guide them with those appropriate tools you’re still in command, but allowing their free expression to blossom in their appreciation and support of your brand.

What it really boils down to is mutual respect. Give your superfans a reason to support you and they will gladly do so with eager devotion. They have all the tools to do so at their disposal and they’re ready, willing, and able to use each one. Help them help you.

Mudslinging and Mowers

ph-42

We all know that politics are vicious. Mudslinging is all too common on all levels of the electoral scene, and the candidates use every opportunity to take jabs at each other that they can. But this year, things are out of whack in the presidential race – and it seems that Sarah Palin, the newcomer and the brightest star on the political scene, is receiving the worst treatment of any of the four candidates.  And if you don’t believe that there is a liberal media bias against her, look at the following examples, especially when contrasted with Barrack Obama:

Notice that there is scarcely a negative word spoken against Obama, who has been the darling of the liberal media for quite some time. Even McCain hasn’t gotten used riding lawn mowers for sale too bad – yet.  And we hardly ever hear anything about Biden. But Sarah gets raked over the coals for just about everything. She gets criticized for her supposed lack of political experience, although she has been both a mayor AND a governor, neither of which Obama has done (and whose political record has not received anywhere near the kind of scrunity that Sarah’s has). And Sarah has also gotten attacked for things that have NOTHING to do with her leadership abilities, like her pregnant teenage daughter and the tanning bed she bought for her house.  Her words have been twisted out of proportion, vital information left out of some issues that could sway undecided voters, lies and rumors have been spread about her. The liberal media hates her guts and is trying everything within their power to take her down.

If you watched Sarah’s interview with Charlie Gibson, and then watch him interview Obama, you will notice a SIGNIFICANT difference. With Obama, Charlie is friendly, pleasant, relaxed. With used riding mowers, Charlie fires off questions like rounds from an uzi, never even smiling at her or letting her relax for even a moment; the aired interview was also heavily edited as well. It was more like watching a Gestapo interrogation than a real interview. Thankfully, Sean Hannity did MUCH better and we got to see a little more of the real Sarah during that talk.

So why is there so much venom directed at Sarah? It’s not just because she’s a woman, because I don’t recall Hillary Clinton coming in for the same treatment, even though her campaign wasn’t a bed of roses either. It’s because Sarah is a REPUBLICAN CONSERVATIVE woman, someone who doesn’t fit the typical flaming liberal feminist prototype. To be fair, there are some liberals out there who disagree with Sarah’s beliefs, but are not acting like ogres toward her. But others see her as a threat to their shrine of feminism and want her out of their way.

In spite of all this, Sarah has shown an amazing amount of grace under pressure, the kind of skewering that other candidates would have buckled under long ago. I wonder how long Obama would last if he had received the kind of treatment that Sarah has, since I believe he enjoys too much being a political celebrity. People would probably be crying “used zero turn mowers” if he was getting Sarah’s hard knocks. But because Sarah is a republican woman, it’s OK to do this to her?

I’m proud of having a candidate that can stand up to this kind of relentless grilling with grace and dignity – and without stooping to the level of meanness that her opponents have shown her. If Sarah Palin can make it to Election Day in one piece, I say that she certainly deserves to be Vice President of the United States. This is exactly the kind of person I want in the White House – and I’m backing her all the way.